Polestar have released information and images of their first ever stand alone performance electric vehicle. Polestar will become a new separately-branded electric high-performance car company.
Polestar unveiled the 600hp Polestar 1, the company’s first car, which is set to roll off the production line in mid-2019. Polestar’s technology and product offering benefits from synergies and economies of scale enabled by the Volvo Car Group, helping Polestar to accelerate design, development and production processes at a fraction of the time it takes other new entrants.
It will also be built on Volvo’s Scalable Platform Architecture (SPA), but having said that, information suggests that approximately 50% is new and bespoke and created by Polestar’s engineers.
Interestingly, there’s also a move away from traditional ownership models that is starting debate over a trend that many brands and manufacturers are employing. Cars will be ordered 100% online and offered on a two or three year subscription basis. The zero-deposit, all-inclusive subscription will also add features such as pick-up and delivery servicing and the ability to rent alternative vehicles within the Volvo and Polestar range, all incorporated into one monthly payment.
The flat rate subscription means that having a Polestar car becomes a hassle free experience for the customer. This is facilitated by Phone-As-Key technology. It allows the owner to share a virtual key with a third party, and also enables access to a host of other on-demand features. This concierge service ensures that the customer only needs to focus on the enjoyment of driving.
The ordering and configuration of Polestar cars will be conducted online via a Polestar app or online portal.